Welcome
Video game business development for service studios
Hub and Spoke Games helps video game service studios explain their strengths, focus on the right buyers and build relationships that lead to paid work. We work with art, co-development, QA, audio and other specialist providers, offering ongoing support alongside your team or exclusive business development representation.
Understand what is holding your business development back. Breakpoint examines your current approach and explains the problems and their consequences.
Strengthen your team’s business development with ongoing support through Beans, or work with The BD Guys for exclusive representation.
Prepare your project for funding conversations with Signal, which helps you explain the opportunity to suitable publishers, financiers or investors.
Why choose us
Why this works
We assess your strengths, sales materials and buyer conversations to identify where progress is being lost. You can then choose a focused diagnostic, ongoing support, funding positioning or exclusive representation, with a clear scope for each service.
Our work combines buyer research with more than 30 years of games industry experience, helping you make informed decisions about which opportunities to pursue.
Our services
How We Work
Choose the support that fits your business, from understanding a commercial problem to improving your sales approach or representing you to potential clients.
Breakpoint by Hub and Spoke Games
Understand why your business development is underperforming.
A written diagnostic examining your positioning, sales materials, outreach and pipeline, with findings that explain the problems and their commercial consequences.
Beans by Hub and Spoke Games
Give your team stronger positioning, research and sales materials.
Ongoing, non-exclusive support alongside your team, with agreed priorities, written guidance and regular reviews of what is helping conversations progress.
The BD Guys by Hub and Spoke Games
Work with an external team that represents your studio to potential clients.
Exclusive representation by service line, covering buyer research, outreach, relationship management and follow-through as commercial opportunities develop.
Signal by
Hub and Spoke Games
Explain your project and funding proposal to suitable partners.
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A focused review of your funding approach, commercial narrative and key deck content before you approach publishers, financiers or investors.
Experience
About Chris Buckley
Chris has spent more than 30 years on the commercial side of video games, working across sales, partnerships, trade media, industry events and business development. His experience spans independent developers, established studios and publishers, as well as the specialist teams they rely on for co-development, engineering, art, animation, cinematics, QA and test automation and more...
That breadth gives Chris a practical view of how decisions are made across the industry. An independent studio looking for a publisher or funding faces a different set of questions from a co-development team looking to win larger projects, or a technology provider trying to reach the people who control budgets. Chris understands what each side needs to see before a conversation can move forward.
As founder of Hub and Spoke Games, Chris works directly with clients to make those decisions easier. He helps teams identify who to speak to, explain what they can deliver and show the evidence that makes it credible. That can mean shaping a funding proposition, helping an existing business development team focus its efforts, or representing a studio directly to developers and publishers.
That breadth gives Chris a practical view of how decisions are made across the industry. An independent studio looking for a publisher or funding faces a different set of questions from a co-development team looking to win larger projects, or a technology provider trying to reach the people who control budgets. Chris understands what each side needs to see before a conversation can move forward.
As founder of Hub and Spoke Games, Chris works directly with clients to make those decisions easier. He helps teams identify who to speak to, explain what they can deliver and show the evidence that makes it credible. That can mean shaping a funding proposition, helping an existing business development team focus its efforts, or representing a studio directly to developers and publishers.
Our clients say
Don't just take our word for it...
Lisa Carter
Director Mimram Media“Chris Buckley and Hub and Spoke Games have been instrumental in expanding our reach within the gaming ecosystem. Chris brings deep industry knowledge, a vast network, and the ability to open doors that would otherwise remain closed. Chris has consistently demonstrated professionalism, creativity, and dedication to helping us grow our business.”
Adam Keating
Global Head of Quality as a Service GameDriver"I’ve had the pleasure of working with Chris Buckley across two different companies, and each time I’m reminded why he’s one of the most impressive business development leaders in the games industry. Chris combines deep industry knowledge with integrity, clarity, and a genuine belief in doing business the right way. His ability to build meaningful relationships and open the right doors makes a real difference to the companies he works with. I’d work with him again in a heartbeat."
Stuart Dinsey
Executive Chairman Curve Games"Chris has a knowledge, expertise and experience across the games industry that is second to none, making him and his company a perfect partner for companies looking for a cost efficient way of maximising revenues and opportunities. Thoroughly recommended."
Zsombor Pirok Hughes
Managing DirectorSpace Rock Games"Chris is an absolute trooper and can open up doors for you left and right, be it in the external development space, publishing or game fundraising. He is methodical and very well connected - but even if he is not well connected with someone, you can be sure as hell he will be in a few weeks."
Trusted by leading brands
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Contact
Start with Breakpoint
If replies are scarce or conversations keep stalling, Breakpoint can help you understand why. Tell us about your studio and your current approach, and we will explain the diagnostic, share the deck and confirm whether it is a suitable starting point.
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